Nakamoto Forestry’s original website had no eCommerce functionality. While the site was used to capture leads for potential projects, it lacked a streamlined way for users to purchase accessories or smaller products — instead, customers had to call directly to place an order. This manual process put extra strain on the sales team and created friction for potential buyers. The existing "Request a Quote" page was also underperforming. It was long, outdated, and had a high bounce rate, making it harder for the sales team to generate quality leads. Our goals for the redesign were to: Modernize the visual design for a more polished and trustworthy experience Add eCommerce functionality for direct-to-consumer purchases of select products and accessories Introduce a product quiz to help users confidently navigate over 100 finish options and find the right fit Build a visual home customizer, allowing users to see how Nakamoto products would look on their interior or exterior space once they've selected a product By reducing friction, improving usability, and enhancing product discovery, the new site is designed to both increase lead capture and open new opportunities for direct sales.